The golden autumn is cool, the osmanthus fragrance is fragrant, and the cool September arrives as scheduled. In order to stimulate the innovative spirit of employees, encourage employees to try new ideas and new methods in their work, and create a sense of innovative work for all employees. Wiskind Group will launch a second “Innovation Festival” for one month in September. This year's Innovation Festival is still a lot of activities and fun.

Recently, Wiskind and BASF held a unique innovation seminar at the Pudong base in Shanghai, China.

The two sides carried out brainstorming sessions around the three major themes of product, personnel and promotion in the 7P theory of marketing, and set the topic and direction for the cooperation and innovation of the strategic cooperation between the two parties.

Larsen Kolberg, Director of Asia Pacific, BASF's Structural Materials Division, Han Wei, Director of Business Management, Specialty Materials Architecture China, Sindhu Menon, Technology Development Department, Asia Pacific, Specialty Materials Building, Sujin Lee, Asia Pacific Marketing, Specialty Materials Building, Alexandre Dreyer, BASF Creative Center And BASF sales, development, marketing, media and other related colleagues gave us a warm reception.

Xu Shuheng, General Manager of Wiskind Group, Wang Xiujun, Vice President of Finance Department, Yang Zhiyong, Vice President of Technology and Research Institute, Zhang Jia, General manager of Wiskind Steel Building Cladding system company, Zhang Junyan, Director of the Marketing Management Center, andJessica Xiang, General Manager of the Engineering Cold Chain Division of the company, Li Xiaoshuang, Director of Purchasing Department, Ge Zhiyong, Vice President of the Institute, and the head of marketing, technology and production of the company attended the seminar.

Visit BASF Pudong Production Base

At the creation center, everyone is full of interest in BASF's innovative and creative products. In addition to polyurethane raw materials, we have so many BASF products around us.

During the visit, everyone has a more comprehensive understanding of BASF's research and development level and production capacity.

Larsen introduces the overall situation and social responsibility of BASF.

Sindhu Menon, BASF's Asia Pacific Technical Development Department and Sujin Lee, Asia Pacific's Markets Division, Characteristic Materials Building, gave a detailed introduction to BASF's product positioning and market conditions.

Jessica Xiang, General Manager of the Cold Chain Business Division of Shandong Wiskind Steel Building Stock Co., Ltd, introduced the development plan and market strategy of Wiskind's cold chain business.

In the afternoon, the two sides ushered in the highlight of this event - joint innovation brainstorming. As the host of this link, Liu Qiong, manager of the construction and sales department of BASF's characteristic materials, introduced the rules of brainstorming. We divided the three activity groups of “product”, “personnel” and “promotion”, each focusing on the topic of this group. Start the discussion quickly.

During the discussion, everyone expressed their opinions on the needs and future development of the customers. Everyone opened their minds and made a lot of noise.

In order to ensure that everyone can fully express their opinions on each topic, the team adopts a one-hour rotation method, and the facilitator guides and records as the team leader.

In the afternoon, everyone exchanged ideas and collided with each other. The guides of each group collected and arranged all the creative ideas and innovative ideas, and discussed the feasibility and listed the action plan. Finally, each group publishes the results and publishes the innovative projects and action plans discussed by the group.

Han Wei, Director of Business Management of BASF's Specialty Materials Architecture, summarized the seminar in the afternoon. He said that through today's language exchange and thinking collision, we can foresee that our joint innovation will have many issues to be carried out in the future. It will also be improved and improved from joint innovation.

Xu Shuheng, the General Manager of Wiskind Group, made a speech on the event: Innovation is the driving force for every enterprise. Wiskind and BASF have deep feelings and the concept of innovation is highly consistent.

China's cold chain market is a promising market. We must devote ourselves to the needs of our customers and BASF's joint innovation to lead the industry.